Adidas won't renew NHL jersey deal after 2023-24 season
Adidas won't renew its deal as the NHL's official uniform supplier once the current pact expires following the 2023-24 season, the league confirmed to ESPN's Greg Wyshynski.
The NHL has already begun contacting other apparel companies to let them know that uniform rights will be available in two years, Wyshynski adds.
"The NHL and Adidas look forward to continuing to work closely together over the next two years and to a smooth transition to the new authentic NHL uniform supplier, which will be announced by the NHL at the appropriate time," the league said in a statement.
Adidas took over from Reebok as the NHL's uniform manufacturer on a seven-year deal in 2017-18. It introduced new technology into the sweaters and spearheaded the popular "Reverse Retro" alternate jersey series during the 2020-21 campaign.
Adidas also won't be renewing contracts with its NHL players, according to Wyshynski. Its biggest client is Edmonton Oilers captain Connor McDavid.