Bush won't have Heisman Trophy returned following NCAA decision

Former USC star Reggie Bush won't have the 2005 Heisman Trophy returned to him after the NCAA announced it will not reverse penalties or restore vacated records from past years based on recent changes to name, image, and likeness.

"Although college athletes can now receive benefits from their names, images, and likenesses through activities like endorsements and appearances, NCAA rules still do not permit pay-for-play type arrangements," an NCAA spokesperson said, according to ESPN's Kyle Bonagura.

"The NCAA infractions process exists to promote fairness in college sports. The rules that govern fair play are voted on, agreed to, and expected to be upheld by all NCAA member schools."

The decision comes weeks after the Heisman Trust announced it would welcome Bush back into the exclusive club if the NCAA reinstated the collegiate star's status for the 2005 season.

Bush returned the Heisman Trophy after an NCAA investigation found that he and his family received cash, paid travel expenses, and a home in the San Diego area during his collegiate career. The Trojans vacated 14 victories - including the 2004 BCS National Championship - and 30 scholarships following the investigation; they also served a two-year postseason ban.

The announcement also thwarts the efforts of six former Ohio State players who wanted wins from their 2010 season reinstated after selling personal memorabilia and receiving improper benefits.