Nike unveils auto-lacing basketball sneaker

Nike took a page out of "Back to the Future" with its newest basketball shoe.

Officially unveiled Tuesday, the Nike Adapt BB is the company's first auto-lacing performance basketball sneaker. Players can select different fit settings on the shoe either through manual touch or by using the Nike Adapt app.

"We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes," said Eric Avar, Nike's VP creative director of innovation. "During a normal basketball game, the athlete's foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again for performance is a key element that we believe will improve the athlete's experience."

Jayson Tatum will be the first NBA player to wear the HyperAdapt BB in a game when the Boston Celtics host the Toronto Raptors on Wednesday, according to ESPN's Nick DePaula. The shoe will officially launch Feb. 17, with an expected price tag of $350.

"I didn't know what to expect," Tatum told DePaula. "Hearing about a shoe with all this technology and no laces, I didn't know what it was going to look like. It really surprised me. It looked a lot better than I thought it would, and it felt great - that was most important."

(Photos courtesy: Nike)