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Big Baller Brand launches emoji app

Darren Rovell/Twitter

The Ball family is rolling out their own line of emojis just in time for the start of the 2017-18 NBA season.

Big Baller Brand announced Tuesday it has partnered with SportsManias to create an emoji app, which is available for $1.99 through the App Store and Google Play Store. The emojis include Lonzo Ball's signature ZO2 Primes and LaVar's controversial phrase "Stay in Yo Lane."

LaVar is a big fan.

"No emoji is a bad emoji in the Big Baller world," he said in a statement to the Sports Business Chronicle. "My sons were born to go pro, and now that Lonzo is leading the way, we are giving our fans a way to text like Big Ballers with the best emojis they've ever seen."

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