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WME-IMG sets price at $10M for Mayweather-McGregor title sponsorship

Jeff Bottari/Zuffa LLC / UFC / Getty

Being associated with the biggest fight of the 21st century is going to cost you.

The asking price for the right to be the title sponsor of the upcoming mega main event between Floyd Mayweather and Conor McGregor has been set at $10 million, according to a proposal sent out to companies that was obtained on Wednesday by ESPN's Darren Rovell.

That eight-figure sum nets the sponsor a logo in the middle of the ring, as well as branding on the ring girls, two of the ropes, and the two non-fighter corners of the ring. The sponsor will also be featured in the first minute of every round.

WME-IMG is also offering $5 million each for the fighter corners, which entails signage and a presence on the broadcast corner camera. In total, the $20 million would be the largest sponsorship package ever for a fight, per Rovell.

For comparison's sake, beer company Tecate paid $5.6 million to be the title sponsor of Mayweather's record-breaking bout with Manny Pacquiao, and five groups teamed up to sponsor that event for $13.2 million.

McGregor enters the bout as the UFC lightweight champion, but none of the promotion's sponsorship partners are guaranteed marketing rights.

The UFC is reportedly expected to take 10 percent of the total revenue for the bout.

Mayweather-McGregor takes place on Aug. 26 at T-Mobile Arena in Las Vegas.

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